Hello, I’m Bethany Rock.

Writer and Gamer

02/2023 – Present

Writes and edits 190+ pieces of content (blogs, whitepapers, infographics, executive bylines, email campaigns, social posts), ensuring clear, engaging, and brand-consistent storytelling across Activision Blizzard Media’s owned and partner channels.
(Skills: copywriting, content writing, editing, proofreading)
Ghostwrote 5+ executive bylines published in Digiday, WARC, eMarketer, and other top outlets, amplifying brand authority and expanding Activision Blizzard Media’s industry voice.
(Skills: ghostwriting, thought leadership, editorial writing)
Translates complex research into accessible narratives for major reports (The Many Ways We Play, Play It Forward, Gaming’s Next Level), generating ~500 downloads in six months and setting new precedents for content formats.
(Skills: research translation, narrative writing, content strategy)
Grew Activision Blizzard Media’s LinkedIn following by 25.18% (12.6K → 15.8K) while doubling organic engagement rates (5.3% → 10.2%) through compelling copy, storytelling-driven posts, and consistent editorial cadence.
(Skills: social media copywriting, content optimization, engagement growth)
Established editorial standards and maintained monthly, quarterly, and annual performance tracking, ensuring measurable impact and continuous improvement in copy quality and campaign ROI.
(Skills: editorial management, content performance, copy editing, quality control)